Market Identity
A 2017 study on corporate social responsibility reveals customers' responses when a company supports social or environmental issues. The research conducted surveyed a demographically representative segment of 1,000 Americans. Here are a few of the takeaways:
- two-thirds of millennials bought a product with a social or environmental benefit in the past 12 months.
- 87% of consumers will have a more positive image of a company that supports social or environmental issues.
- 88% will be more loyal to a company that supports social or environmental issues.
- 87% would buy a product with a social and environmental benefit if given the opportunity.
- 92% will be more likely to trust a company that supports social or environmental issues.
This study and others confirm that Americans are expecting companies to be engaged in the process of making an impact when it comes to social and environmental matters. Americans are concerned about the future and recognize that their finances are a vehicle to influence change.
Customers' thoughts on bamboo organic cosmetic products
Cereja
I absolutely love this makeup! It’s awesome to finally have certified organic makeup on amazon. It has wonderful coverage too and the "Light" was perfect for my skin tone. The color is in between the "very light" and the "light" of bare minerals if you need a reference. It doesn't feel like I have makeup on when I wear it and I haven't broken out because of it which is a plus in my book :)
Bly
First, I have to say this pressed foundation is fantastic. Gorgeous texture, spot-on shades, long-lasting. Love the packaging, love the look, and love the feel. First, is the "organic" complaint. When you purchase a mineral foundation, then by definition, it cannot be 100% organic. Because it is made of minerals. So it can't even be mostly organic. Again: minerals. Products with the Ecocert Certification are allowed to call their products "Ecocert Certified Organic." They go through an extensive and expensive process to become certified. Agree with it or not, they get to call their products EcoCert Certified Organic. Because they are.
